Redneck Vodka Story

If you head west from H-town on I-10 towards the Texas Hill Country, somewhere between the Brazos River and Ol’ San Antone, you’ll come to a little map dot that many people don’t notice. That’s why we did.

Turn right off the interstate then after a couple of miles, take another right between the post office and the “Home of Earl Campbell Sausage”, you’ll discover a winding, farm-to-market road that leads to a small Texas ranch and a simple wooden back porch.

Back Porch

This porch is where our story begins

Of course this infamous porch was attached to a farmhouse, complete with a metal roof, wooden steps and yes, a wooden swing. It was here, 2 friends – self-described “Rednecks” – would roost for the weekend drinking beer & moonshine, smoking cigars, debating life and fixing the world. Friends and family often joined in for a little fishing or hog hunting, celebrating holidays or just savoring a weekend of peace and quiet – unless of course there was “an important football” game on TV. (Aren’t they all important on any given weekend?)

James with family

James with his family

One of these weekends, James, a business man from the Houston area, joined the conversation. Somewhere between debating the best BBQ, country music song lyrics and the way the world is changing, the conversation turned to spirits. (Somebody probably needed a refill.) They carefully considered the finer points of craft beers, small batch bourbons and their favorite moonshine experience. Of course, Michael talked about the time he kicked back with Robert Earl Keen on his tour bus drinking ‘shine. Then the topic of the “stories” behind the best brands soon escalated — from legendary recipes to the newest celebrity offerings. Where was it created? By whom? Why did they name it that?

James on Ronnie Milsap’s Tour Bus

James on Ronnie Milsap’s Tour Bus

Jerry, who has been in the beverage business for more than 30 years, said he was on the lookout for a really good Texas Bourbon or Whiskey and maybe a vodka. He was looking for something unique with true character in addition to a great flavor profile.

James, usually a soft spoken, stay-out-of-the-spotlight kind of guy, got on his soapbox and said he’d love to see a product that just bluntly says what’s important to the everyday, working person. Forget the fantasy world of the rich and famous. Talk about everyday men and women and what matters to them. The people who get up, go to work, pay the bills and take care of family. The ones who are thankful for the military that defends our life and liberty and the police and firemen who protect us.

James & his daughter at the Astros’ game

James & his daughter at the Astros’ game

Despite working in Houston’s oil & gas industry now, he’s not forgotten the early years spent in the timber business and the trucking industry in East Texas. He said we should appreciate the working class and the hard work they contribute and respect the values they have. Certainly not the glamorous world of the rich and famous, but give a nod to the people with a strong work ethic that value simple things in life. A redneck perhaps.

Hence the name “Redneck Vodka”

Jerry at RCC

Jerry at RCC

After a spirited debate – and a lot of laughter – Jerry said he’d gladly distribute a product like that. For him, growing up hunting and fishing later turned into a hobby and passion for competitive pistol shooting. Later that lead to training at Blackwater, becoming a firearms instructor specializing in handguns, and then being licensed as a protection officer (a.k.a. bodyguard, which is how he got to know Michael) and a private detective. Although he chose to make his life’s work in the beverage industry, shooting and working as a private security contractor are two things he loves. It’s that sheepdog mentally of protecting the herd that may not be able to protect themselves. Therefore, the 2nd Amendment tops his list for our constitutional rights that must be protected.

Jerry (right) hunting with the guys at the ranch.

Jerry (right) hunting with the guys at the ranch.

After more humor and debate, Michael, a radio talk show host was on board. From a humble upbringing in East Texas, Michael is now host of his own talk radio show, “The

Michael Berry

Michael Berry

Michael Berry Show” on iHeartRadio. With audiences in major radio markets across Texas, Louisiana, Mississippi, Alabama, Tennessee, Oregon and New York, he is ranked #13 by Talker.com — the bible of talk radio. Before radio, Michael who has law degrees from both the University of Texas and the University of Nottingham in the United Kingdom, worked in the legal field, was a real estate developer and also a former City Councilman and Mayor Pro Tem of the City of Houston.
Through his work, he has championed the causes for first responders, our military, working folks, entrepreneurs and people just doing the right thing. As the spokesman for PTSD Foundation of America and Camp Hope, it was clear that he was perfect to serve as the spokesperson for Redneck Vodka.

He is absolutely passionate about our freedoms and the people who defend them. Mortified after the Veterans Day Parade in 2017 was cancelled by the City of Houston, he took to the airwaves and announced that he would personally host a Veteran’s Day Parade at RCC in Stafford, Texas. He invited everyone to participate or watch the parade honoring our veterans.

The 2017 Veterans Day Parade in Stafford, Texas hosted by Michael Berry and the RCC.

The 2017 Veterans Day Parade in Stafford, Texas hosted by Michael Berry and the RCC.


Michael Berry takes the stage to personally thank our Veterans at the RCC.

So at 6 pm the next day – within 37 hours after he announced it to his listeners (and his staff) – celebrity grand marshals Dan Pastorini, former NFL quarterback of the Houston Oilers & Jim “Mattress Mack” McIngvale, beloved Houston philanthropist and owner of Gallery Furniture, lead a parade of fire trucks, a marching band, war veterans, military vehicles and classic cars out of the parking lot of RCC and paraded through Stafford with hundreds of citizens lining the street. It looked more like a scene out of a Norman Rockwell painting than an annual parade in a major Metropolitan area, but it was a heartfelt and sincere way to honor our Veterans and show them we will never forget their service to our country.

Citizens, as well as Veterans of all ages, lined the streets of Stafford, Texas to watch the Veterans Day Parade.

Citizens, as well as Veterans of all ages, lined the streets of Stafford, Texas to watch the Veterans Day Parade.

That’s just the kind of guy Michael is.

The perfect spokesman for Redneck Vodka.

And so friends, Redneck Vodka was born.
Of course, they knew from the beginning how some people may misinterpret the use of the word “Redneck”. But this Redneck trio agreed the simple principles of hard day’s labor in sometimes harsh elements was what helped build our country and will always have great value.

The origin of the word Redneck maybe decades old but the symbolism holds true today. These values also remain the guiding principles and foundation for millions of Americans regardless of their skin color, where they live or what kind of work they do.

Today, we may toil with technology instead of manual tools. The harsh elements you’re burned by might be company politics or social media, not the weather. But regardless the conditions, the Modern-day Redneck will continue to labor so that he or she can protect and provide for the things that matter – family, good people and freedom.

It is these principles and values that we want to celebrate with Redneck Vodka.

To frame our vision, Michael, who is passionate about our rights and duties as citizens (as well as proper grammar and punctuation), penned a couple paragraphs that would articulate the spirit of Redneck Vodka. We loved it so much we printed it right on the bottle. So, when someone questions the word “Redneck”, we simply reply –

“Just read the label.”

We believe so much in our system of belief and values that we printed it right on the back of the bottle.

This product was created solely for those red-blooded Americans with the courage to stand for what’s right – even when they stand alone – and who love their children and parents, honor our Veterans, and appreciate all First Responders. They live by the Golden Rule, salute the flag and always stand up for “The Star-Spangled Banner.” This vodka has been known to induce patriotism, chivalry, and an abiding respect for our Constitution, including the Second Amendment, which gives us the power to defend the First.

Please be advised that Redneck is not a skin color, heritage of a name or geographic location. It is a system of values as we’ve just stated. Everyone is invited to follow the Redneck creed as articulated herein: Drink responsibly, love deeply, praise generously, and treat others as you’d like to be treated. This fine concoction is dedicated to anyone – Modern-Day or Old School Redneck – who embodies the Redneck Spirit.

—- God Bless America —-
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